How to Properly Credit a Photographer on Facebook: A Comprehensive Guide

Are you looking to share a beautiful photo on Facebook but unsure of how to credit the photographer? It’s important to give credit where it’s due, especially when it comes to the work of professional photographers. In this comprehensive guide, we’ll show you how to properly credit a photographer on Facebook, so you can share their work while also giving them the recognition they deserve. From tagging the photographer to using the proper attribution, we’ll cover everything you need to know to make sure you’re giving credit in the right way. So, let’s get started!

Why Crediting Matters

The Importance of Crediting Photographers

Crediting photographers is an essential aspect of online etiquette and responsible content sharing. Here are some reasons why crediting photographers matters:

• Respect for intellectual property: Crediting photographers is a way of acknowledging their intellectual property rights. When you use a photographer’s work without crediting them, you are infringing on their rights as the creator of that work. By giving credit where it’s due, you show respect for the time, effort, and creativity that went into producing the image.
• Fair compensation: When you use a photographer’s work, it’s only fair that you provide credit and, where appropriate, compensation for their work. This is especially important in commercial contexts where the photographer’s work is being used to generate revenue.
• Building relationships: Crediting photographers can help you build relationships with them and establish yourself as a responsible content sharer. Many photographers appreciate being credited and may be more likely to share their work with you or engage with your content if they feel that you respect their work.
• Promoting ethical content sharing: Crediting photographers is an important part of promoting ethical content sharing practices on social media platforms like Facebook. By setting a good example, you can encourage others to do the same and help create a culture of respect and appreciation for creative work.

Legal Requirements for Image Usage

In today’s digital age, it is common for individuals and businesses to share images on social media platforms like Facebook. However, it is important to understand the legal requirements for image usage to avoid any potential legal issues.

• Copyright Law
  • When a photographer creates an image, they automatically own the copyright to that image.
  • This means that they have the exclusive right to reproduce, distribute, and display the image.
  • Using an image without permission from the copyright holder can result in copyright infringement, which can lead to legal consequences.
• Model Release
  • If an image features a person, the photographer may need to obtain a model release from the subject.
  • A model release is a legal document that gives the photographer permission to use the person’s image for specific purposes.
  • Without a model release, the photographer may not have the legal right to use the image, even if they own the copyright.
• License Agreements
  • In some cases, photographers may license their images to others for specific uses.
  • A license agreement is a legal contract that outlines the terms of image usage.
  • It is important to read and understand the terms of a license agreement before using an image.

In summary, it is important to understand the legal requirements for image usage when sharing images on Facebook. This includes respecting copyright law, obtaining model releases when necessary, and adhering to the terms of license agreements. By following these guidelines, individuals and businesses can avoid potential legal issues and ensure that they are using images ethically and responsibly.

Ethical Considerations for Photo Sharing

In today’s digital age, photo sharing has become ubiquitous, with social media platforms like Facebook playing a significant role in how we consume and share visual content. While this has opened up new avenues for photographers to showcase their work, it has also led to concerns over the ethical implications of using someone else’s photographs without proper attribution.

Here are some of the ethical considerations that one should keep in mind when sharing photos on Facebook:

• Ownership and Copyright: It is important to understand that the person who takes a photograph owns the copyright to that image. This means that they have the exclusive right to reproduce, distribute, and display the photograph, as well as to create derivative works based on it. By sharing a photograph on Facebook, you are essentially reproducing and distributing the image, which can be a violation of the photographer’s copyright if you do not have their permission.
• Fair Use: In some cases, it may be possible to use a photograph without obtaining the photographer’s permission under the principle of fair use. However, this is a complex legal concept that varies from country to country and depends on a number of factors, including the purpose of the use, the nature of the work, and the amount of the work used. Simply citing the photographer’s name or providing a link to their website is not enough to qualify as fair use.
• Attribution and Acknowledgment: Even if you have the photographer’s permission or believe that your use of the photograph falls under fair use, it is still important to provide proper attribution and acknowledgment. This means giving credit to the photographer by citing their name, website, or social media handle, and providing a link to their work if possible. This not only shows respect for the photographer’s creative efforts but also helps to build a community of mutual support and collaboration among photographers.

Overall, proper attribution and acknowledgment of the photographer’s work is not just a matter of legal compliance but also a matter of ethical responsibility. By sharing photographs with proper attribution, we can help to create a culture of respect and appreciation for the hard work and creativity that goes into each and every photograph.

Best Practices for Crediting on Facebook

Finding the Original Source

Finding the original source of a photograph is crucial when it comes to properly crediting the photographer on Facebook. Here are some tips to help you find the original source:

• Reverse image search: Use search engines like Google Images or TinEye to perform a reverse image search. Upload the photo or provide the URL of the photo, and the search engine will display similar images and their sources.
• Watermarks: Look for watermarks on the photo. Watermarks usually contain the photographer’s name, website, or social media handle.
• Copyright information: Check the photo’s metadata or file properties for copyright information. Most images contain copyright information, which can help you identify the photographer.
• Social media tags: Look for the photographer’s social media tags or handles in the photo’s caption or hashtags.
• Photography communities: Join photography communities like Flickr or 500px, where photographers often share their work and provide proper credit to other photographers.
• Stock photo agencies: If the photo is from a stock photo agency, check the agency’s website or search for the photographer’s name on the site.

By following these tips, you can easily find the original source of a photograph and give proper credit to the photographer on Facebook.

Giving Proper Attribution

Giving proper attribution is a critical aspect of crediting a photographer on Facebook. Here are some best practices to follow:

1. Use the correct citation format: The most common citation format for images is to include the photographer’s name, the title of the work, and the source. For example, “Image by Jane Doe, ‘Title of the Work’, Source: Link to the original source.”
2. Provide a link to the original source: Providing a link to the original source of the image not only gives credit to the photographer but also helps to prevent copyright infringement.
3. Use high-quality images: Using high-quality images not only looks better but also helps to ensure that the image is not pixelated or distorted when it is shared on Facebook.
4. Include a caption: Including a caption with the image provides additional context and information about the photographer and the image. This can help to increase engagement and provide additional exposure for the photographer.
5. Be transparent: Be transparent about where the image came from and how it was obtained. If the image was obtained from a stock photo website, include a link to the website in the caption or citation.

By following these best practices, you can ensure that you are giving proper attribution to the photographer and providing the best possible experience for your audience on Facebook.

Providing Links to the Photographer’s Page

Providing a link to the photographer’s page is an essential aspect of crediting them on Facebook. By doing so, you are not only giving them recognition for their work but also directing traffic to their page, which can help them gain more exposure and potential clients. Here are some best practices to keep in mind when providing links to the photographer’s page:

1. Include a Link: The first and most important step is to include a link to the photographer’s page in your Facebook post. This can be done by simply copying and pasting the URL into the post or by using a link shortener service to create a shorter, more visually appealing link.
2. Place the Link Prominently: It’s important to place the link prominently in the post so that it’s easy for viewers to find and click on it. You can do this by including the link in the caption or by placing it in a prominent location within the post, such as in a call-out box or as a separate comment.
3. Use Descriptive Language: When including a link to the photographer’s page, it’s important to use descriptive language that accurately reflects the content of the page. This can help viewers understand what they can expect to find on the page and can help increase the chances that they will click on the link.
4. Customize the Link: Customizing the link to include a specific call-to-action or message can help increase engagement and encourage viewers to click on the link. For example, you could include a message such as “Check out this amazing photographer!” or “Support this talented artist by visiting their page!”
5. Include Additional Information: Including additional information about the photographer or their work in the post can help provide context for the link and encourage viewers to click on it. This could include a brief bio, a statement about the photographer’s style or approach, or information about the photographer’s background or experience.

By following these best practices, you can ensure that you are properly crediting the photographer and providing them with the recognition they deserve.

Adding Captions and Descriptions

When it comes to crediting a photographer on Facebook, adding captions and descriptions is an essential part of the process. Here are some best practices to keep in mind:

Use Descriptive Captions

When posting a photo on Facebook, it’s important to include a descriptive caption that accurately reflects the content of the photo. This helps to give context to the photo and provides additional information about what it is. For example, if you’re posting a photo of a beautiful sunset, you might include a caption that describes the colors of the sky, the location of the photo, or the time of day it was taken.

Use Credit Lines

In addition to descriptive captions, it’s also important to include credit lines that give proper attribution to the photographer. This can be done by simply mentioning the photographer’s name or the photography business they represent. For example, “Photo by Jane Doe Photography” or “Image courtesy of John Smith Photography.”

Include Detailed Descriptions

In addition to captions and credit lines, it’s also helpful to include detailed descriptions of the photo that provide additional context and background information. This can include information about the location, the subject matter, and any special techniques or equipment used to capture the photo. By including detailed descriptions, you can provide a more comprehensive view of the photo and help to give the photographer the recognition they deserve.

Be Specific About Sources

If you’re sharing a photo that was originally published elsewhere, it’s important to be specific about the source of the photo. This can be done by including a link to the original source or by citing the publication or website where the photo was published. This helps to ensure that the photographer receives proper credit for their work and helps to prevent any potential copyright infringement issues.

Overall, when it comes to crediting a photographer on Facebook, adding captions and descriptions is an essential part of the process. By following these best practices, you can help to ensure that the photographer receives proper recognition for their work and that their intellectual property is protected.

Mentioning the Photographer in the Post

When it comes to crediting a photographer on Facebook, one of the most effective ways to do so is by mentioning them in the post itself. This not only gives them credit for their work but also helps to increase their visibility and reach. Here are some best practices to keep in mind when mentioning a photographer in a Facebook post:

1. Use the @ symbol: When mentioning a photographer in a Facebook post, always use the @ symbol followed by their username. This ensures that they are tagged in the post and their name appears in blue, making it easy for viewers to recognize their work.
2. Provide proper attribution: When mentioning a photographer, it’s important to provide proper attribution by including their name or the name of their photography business. This helps to give them credit for their work and allows viewers to easily find their page or website.
3. Use a descriptive caption: When posting a photograph on Facebook, be sure to include a descriptive caption that explains who the photographer is and what the photograph represents. This helps to provide context for the image and gives the photographer credit for their work.
4. Use hashtags: In addition to mentioning the photographer in the post, using relevant hashtags can help to increase their visibility and reach. This is especially true if the photographer is part of a larger community or movement.

By following these best practices, you can ensure that you are properly crediting a photographer on Facebook and helping to increase their visibility and reach.

Other Platforms for Sharing Photos and Crediting Photographers

Instagram

When it comes to sharing photos on social media, Instagram is one of the most popular platforms. It’s a great way to showcase your photography skills and connect with other photographers and photography enthusiasts. However, when sharing photos on Instagram, it’s important to credit the photographer in a way that’s clear and easy to read.

One way to credit a photographer on Instagram is to use the “carousel” feature. This feature allows you to post multiple photos in one post, making it easy to include a photo credit for each photo. To do this, simply include a caption that lists the photographer’s name and a link to their profile. For example:

• Photo by [Name of Photographer]
• [Link to Photographer’s Profile]

Another way to credit a photographer on Instagram is to use the “regram” feature. This feature allows you to share someone else’s photo on your own feed, with proper credit given to the original photographer. To do this, simply include a caption that gives credit to the original photographer, along with a link to their profile. For example:

• [Regram] @[Name of Photographer]

In addition to using the “carousel” and “regram” features, it’s also important to credit photographers in your own original photos. This can be done by including a caption that lists the photographer’s name and a link to their profile. For example:

It’s important to note that when sharing photos on Instagram, you should always have permission from the photographer before sharing their work. This is especially important if you plan to use the photo for commercial purposes or if you’re going to make any changes to the original photo. By following these guidelines, you can properly credit photographers on Instagram and help promote their work.

Pinterest

Pinterest is a popular platform for sharing and discovering images, particularly for those interested in DIY projects, home decor, fashion, and food. When using Pinterest, it’s important to credit the photographer properly to avoid any copyright infringement. Here are some tips on how to do it:

Pinning with Credit

When pinning an image from another website, it’s important to give credit to the original photographer. To do this, simply click on the “Add a description” button when creating a new pin, and include the photographer’s name and a link to their website or portfolio. For example:

“Image by Jane Doe www.janedoephotography.com“

It’s also a good idea to check the website’s terms of use before pinning an image to make sure it’s allowed.

Re-Pinning with Credit

If you come across a pin that you like and want to re-pin it, make sure to credit the original photographer as well. To do this, click on the three dots on the top right corner of the pin, select “Copy Link,” and then paste it into your new pin with proper attribution.

Attribution for Group Boards

If you’re part of a group board on Pinterest, make sure to credit the original photographer when adding pins to the board. This is especially important if the board is public, as it can help prevent any copyright infringement issues.

In summary, when using Pinterest, it’s important to give credit to the original photographer whenever possible. This can be done by including their name and a link to their website or portfolio when creating a new pin, and by checking the website’s terms of use before pinning an image.

Twitter

Twitter is a popular social media platform where users can share short messages, photos, and videos. If you want to share a photographer’s work on Twitter, here are some guidelines to ensure proper credit is given:

1. Include the photographer’s username: When sharing a photo on Twitter, include the photographer’s username in the caption. This will give them credit for the photo and make it easier for their followers to find the original post.
2. Tag the photographer: Tagging the photographer in your tweet will also give them credit for the photo and increase the visibility of their work. Make sure to use the appropriate tagging format (e.g., @username).
3. Link to the original post: If possible, link to the original post where the photo was shared. This will direct your followers to the photographer’s page and give them more exposure.
4. Give proper attribution: Always give proper attribution to the photographer by mentioning their name, website, or social media handle in the caption or description of the photo.

By following these guidelines, you can properly credit a photographer on Twitter and help them gain more exposure and recognition for their work.

LinkedIn

LinkedIn is a professional networking platform that allows users to share content related to their industry, including photos. When sharing a photographer’s work on LinkedIn, it is important to give credit where it is due. Here are some guidelines for crediting photographers on LinkedIn:

1. Use the photo credit feature: LinkedIn has a built-in photo credit feature that allows you to acknowledge the original photographer. To use this feature, simply click on the three dots located below the photo and select “Give credit.” This will bring up a dropdown menu where you can enter the photographer’s name or URL.
2. Share the photo from the original source: If possible, it is best to share the photo from the original source, such as the photographer’s website or Instagram page. This not only gives credit to the photographer but also drives traffic to their page.
3. Provide a link to the photographer’s portfolio: If you are unable to share the photo from the original source, you can still provide a link to the photographer’s portfolio or website in the caption. This will allow users to learn more about the photographer and their work.
4. Ask for permission before sharing: If you are unsure whether it is okay to share a photo, always ask for permission from the photographer before posting. This shows respect for their work and helps to build a positive relationship with the photographer.

By following these guidelines, you can ensure that you are properly crediting photographers on LinkedIn and building a strong network of professionals in your industry.

Tips for Protecting Your Own Photography Work on Social Media

Setting Up Copyright Notifications

If you are a photographer who regularly shares your work on social media, it is important to protect your intellectual property. One way to do this is by setting up copyright notifications on your photos.

Copyright notifications are a way to let others know that your photos are protected by copyright laws. This can help prevent your photos from being used without your permission, and can also make it easier for you to take legal action if someone does use your photos without permission.

To set up copyright notifications on your photos, you will need to include a copyright symbol, your name, and the year the photo was taken. You can do this by adding a caption or watermark to your photos.

It is important to note that while copyright notifications can be helpful, they are not a foolproof way to protect your photos. If you want to take additional steps to protect your work, you may want to consider using digital rights management tools or licensing your photos for specific uses.

Watermarking Your Images

Watermarking is a popular and effective way to protect your photographs on social media. A watermark is a visible or invisible text or image that is embedded in the image, usually in a semi-transparent manner. The watermark can be placed in a strategic location on the image, such as the lower right corner, to make it visible without obstructing the main subject of the photo.

There are different ways to add a watermark to your images, depending on the software or tools you use. Here are some popular methods:

1. Using photo editing software: You can use photo editing software like Adobe Photoshop or GIMP to add a watermark to your images. This method gives you complete control over the placement, size, and transparency of the watermark. You can also add other effects like shadows, reflections, or gradients to enhance the visibility of the watermark.
2. Using online watermarking tools: There are many online tools available that allow you to add a watermark to your images with ease. Some popular options include PicMonkey, Canva, and Fotor. These tools often have pre-designed templates and presets that you can use to add a watermark to your images quickly and easily.
3. Using mobile apps: There are also several mobile apps available that allow you to add a watermark to your images, such as Watercolor Text, Over, and Pixaloop. These apps are convenient for on-the-go use and can help you protect your images while you’re out and about.

When adding a watermark to your images, it’s important to consider the following:

• Use a high-quality image or logo for the watermark to ensure that it’s visible and legible.
• Keep the watermark consistent across all your images to make it easy for viewers to recognize your work.
• Don’t use a watermark that is too small or too large, as it may be difficult to read or distract from the main subject of the photo.
• Be mindful of copyright laws and regulations when using a watermark to protect your work.

Registering Your Photographs with the Copyright Office

If you’re serious about protecting your photography work on social media, one of the best things you can do is to register your photographs with the Copyright Office. Here’s what you need to know:

• What is copyright registration? Copyright registration is a legal process that gives you exclusive rights to your work, including the right to reproduce, distribute, and display your photographs. When you register your photographs with the Copyright Office, you’re creating a public record of your ownership of the work, which can be used as evidence in court if someone else tries to claim ownership or use your work without permission.
• Why should you register your photographs? Registering your photographs with the Copyright Office gives you the legal protection you need to prevent others from using your work without permission. It also gives you the ability to take legal action against anyone who infringes on your copyright. In addition, registering your photographs can help you build a portfolio of work that you can use to demonstrate your skills and experience to potential clients or employers.
• How do you register your photographs? Registering your photographs with the Copyright Office is a relatively simple process. You’ll need to fill out an application form and pay a fee, which varies depending on the type of work you’re registering. Once you’ve submitted your application, the Copyright Office will review your work and issue a certificate of registration if it meets the necessary criteria.
• What are the benefits of registering your photographs? Registering your photographs with the Copyright Office has several benefits, including:
  • Legal protection: As mentioned above, registering your photographs gives you legal protection against others who may try to use your work without permission.
  • Monetary compensation: If someone infringes on your copyright, you may be entitled to monetary compensation.
  • Proof of ownership: Registering your photographs provides proof of your ownership of the work, which can be useful in a variety of situations.
  • Promotional value: Having your work registered with the Copyright Office can be a valuable marketing tool, as it demonstrates your commitment to your craft and your dedication to protecting your work.

Overall, registering your photographs with the Copyright Office is a smart move for any photographer who wants to protect their work on social media. By following the steps outlined above, you can ensure that your photographs are protected and that you have the legal tools you need to take action against anyone who tries to use your work without permission.

Engaging with Your Audience and Other Photographers

Engaging with your audience and other photographers is an important aspect of protecting your own photography work on social media. Here are some tips to help you do so effectively:

1. Follow Other Photographers: By following other photographers, you can stay up-to-date on industry trends and gain inspiration for your own work. Additionally, by engaging with their content through likes, comments, and shares, you can build relationships with other photographers and increase your visibility on the platform.
2. Share Your Work: Sharing your work on Facebook is a great way to gain exposure and connect with other photographers. However, it’s important to ensure that you’re properly crediting the photographer when you share their work. This not only shows respect for their work, but also helps to build relationships with other photographers.
3. Engage with Your Audience: Engaging with your audience is essential for building a strong following on Facebook. Respond to comments and messages in a timely manner, and ask for feedback on your work. Additionally, by engaging with other photographers’ content, you can build relationships and gain exposure for your own work.
4. Use Hashtags: Hashtags are a great way to increase the visibility of your work on Facebook. However, it’s important to use relevant hashtags that are specific to your niche. This can help you reach a larger audience and connect with other photographers who share similar interests.
5. Participate in Facebook Groups: Facebook groups are a great way to connect with other photographers and build relationships. By participating in relevant groups, you can share your work, gain feedback, and discover new opportunities. Additionally, by engaging with other photographers’ content, you can build relationships and increase your visibility on the platform.

Final Thoughts: Respecting Creative Work and Building a Supportive Community

The Value of Proper Credit

Proper credit is crucial in the realm of creative work, especially when it comes to photography. By giving credit where it is due, you not only show respect for the photographer’s efforts and talent, but you also help to promote their work and build a supportive community around it.

Here are some of the key reasons why proper credit matters:

• Acknowledging the Source: When you use a photographer’s work without proper credit, you are essentially stealing their intellectual property. By giving credit, you acknowledge the source of the image and show that you respect the photographer’s rights as a creator.
• Promoting the Photographer’s Work: When you share a photographer’s work on Facebook, you are effectively endorsing their work and helping to promote their brand. By giving credit, you ensure that the photographer receives the recognition they deserve for their hard work and creativity.
• Building Trust and Rapport: By giving credit where it is due, you demonstrate your commitment to ethical practices and build trust with your audience. This helps to foster a supportive community around the photographer’s work and encourages others to do the same.
• Avoiding Legal Issues: Finally, by giving proper credit, you avoid potential legal issues that may arise from using someone else’s intellectual property without permission. This not only protects you from legal liability, but it also helps to promote a culture of respect for creative work.

Fostering a Culture of Respect and Appreciation

When it comes to social media platforms like Facebook, it’s important to foster a culture of respect and appreciation for the creative work of photographers. Here are some ways in which you can help build a supportive community:

• Encourage Others to Credit Photographers: As a community member, you can help spread the word about the importance of crediting photographers. Share articles like this one, or post about the topic on your own page to encourage others to give credit where it’s due.
• Offer Positive Reinforcement: When you see someone giving credit to a photographer, take the time to leave a positive comment or share the post. This not only acknowledges their effort, but also encourages others to do the same.
• Be an Example: As a member of the community, you have the power to set an example. Make sure to always credit photographers when sharing their work, and encourage others to do the same.
• Participate in Discussions: Join in on discussions and conversations about the topic of crediting photographers on Facebook. Share your own experiences and insights, and be open to learning from others as well.
• Support Photographers Directly: If you enjoy the work of a particular photographer, consider supporting them directly by sharing their page, leaving positive reviews, or even purchasing their prints or products.

By fostering a culture of respect and appreciation for photographers on Facebook, we can help build a supportive community that values creativity and hard work.

The Power of Collaboration and Community

In the realm of creative work, collaboration and community can hold immense power. By fostering connections and encouraging support among photographers, artists, and enthusiasts alike, we can create a culture that not only respects intellectual property but also nurtures the growth and development of individual talents.

Here are some ways in which collaboration and community can empower photographers and enrich the creative landscape:

• Mutual Inspiration: When photographers come together, they can draw inspiration from one another’s work, expanding their own artistic horizons and pushing the boundaries of their craft.
• Knowledge Sharing: A supportive community can facilitate the exchange of knowledge and skills, enabling photographers to learn from one another and hone their abilities.
• Networking Opportunities: By engaging with other creatives, photographers can forge connections that may lead to new collaborations, exhibitions, or even job opportunities.
• Collective Advocacy: A united community can be a powerful force in advocating for the rights of photographers and promoting ethical practices within the industry.
• Emotional Support: Finally, a nurturing community can provide photographers with emotional support, helping them navigate the challenges and setbacks that are inherent to any creative pursuit.

In summary, the power of collaboration and community lies in its ability to fuel creativity, foster growth, and create a sense of belonging among photographers. By embracing these values, we can cultivate a supportive environment that not only respects intellectual property but also celebrates the artistic contributions of individual photographers.

FAQs

1. How do I credit a photographer on Facebook?

To credit a photographer on Facebook, you can use the photo caption to give them credit. You can also tag the photographer in the photo by mentioning their Facebook page or account. Additionally, you can give the photographer credit by linking to their website or portfolio in the caption.

2. Should I get permission from the photographer before sharing their photo on Facebook?

Yes, it’s always a good idea to get permission from the photographer before sharing their photo on Facebook. This is a courtesy that shows respect for the photographer’s work and ownership of the photo. Even if you’re just sharing the photo for personal use, it’s still important to ask for permission.

3. Can I use a photographer’s photo for commercial purposes without their permission?

No, you cannot use a photographer’s photo for commercial purposes without their permission. Even if you’re using the photo for non-profit or educational purposes, it’s still important to get permission from the photographer. Using a photo without permission is a violation of copyright law and can result in legal consequences.

4. How do I properly attribute a photographer’s work in a Facebook post?

To properly attribute a photographer’s work in a Facebook post, you should include a photo caption that gives credit to the photographer. You can also tag the photographer in the post by mentioning their Facebook page or account. Additionally, you can link to the photographer’s website or portfolio in the caption to give them even more credit.

5. What should I do if I’m unsure about using a photographer’s photo on Facebook?

If you’re unsure about using a photographer’s photo on Facebook, it’s always best to err on the side of caution and ask for permission. You can contact the photographer through their website or social media account to request permission to use their photo. It’s important to be respectful and professional in your communication with the photographer.

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